John Bull 1917


Advertising for the 7th war loan.
Cartoons with captions in verse form, changed the face of John Bull to the respective war bonds to the face.
Schlußinsert: ¿Deutsche men, German women! Let full horror John Bull, as the sword joins are our money Siegverheißend to!


1914-1918 (total period; first world war); First world war


Animated Cartoon (G); Promotional Film (G)


Trick Art: Animation

Translated by Microsoft Translator


John Bull

Country of Origin:
German Reich

Year of Production and/or Release

Year of Production:

Censorship date: 01.10.1917


Technical Data

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Die Zauberschere - 1917

The German Reich was the first government to finance the world war by borrowing money from its people. The German Reichsbank generated almost 100 billion Reichsmark through nine war bond drives, this covered more than half of the continuously rising costs of war. The 40 million investors did not just consist of banks and companies--thanks to the issue of 100 RM bonds there was a large number of small investors, such as workers, farmers and retirees. During the second half of the war the Reichsbank also made use of contemporary promotional advertising films for their campaigns, in addition to advertisements and posters.

Julian Pinschewer produced most of these advertising clips. With his commercial animations clips he had made a name for himself before the war. For "Die Zauberschere" (Engl: Magic Scissors), a promotional film for the 7th war bond drive in 1917, Pinschewer applied the most modern technology and uses it to explain the possible interest accrual over the next twenty years.

Pinschewer would become one of the most successful German commercial producers in the 1920s, not least because of his cooperation with famous animation specialists and film avant-gardists Walther Ruttmann and Lotte Reiniger or the "German Walt Disney" Hans Fischerkoesen. It should be said that the war bonds of the investors lost any value thanks to inflation and currency reform: in reality the borrowed billions were only worth a few pennies.

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