1 Hannover: fair ' 77 aerial photos of the fairgrounds. Visitors. Driving scenes about trucks. Cranes. Federal President comes through the revolving door. Walter Scheel visited the fair. Chairman of the Board of the company Krupp B. Beitz. Sophisticated technologies for the use of raw materials will be presented under the title "from the raw material to the product". For example, Systems for drinking. Solar technology. Watches, which obtain their power from sunlight. Calculator. Aristo calculator as a school computer. Super flat calculator. Suction sweeper. Motor lawn mowers. Universal machines that are for use with a variety of easy-to-assemble equipment in the local area. Air-cooled diesel engines. A landscape on a scale one to twenty are 50 small model aircraft demonstration ride.
02. "30 years ago": Hannover export fair "The showcase of the West" (WIF 118) meeting at opening of the fair. Dr. Erich Köhler, President of the two zone economic Office, at the lectern, total. Among the listeners of Hinrich Kopf, half-close. Dr. Erich Köhler speaks, original sound. "Let an important step forward for the reintegration of the German economy into the world economy be because this export exhibition a certificate of German economic prowess and-wollens." Dr. Köhler, great. Slapping people. Flags. Cars in parking lot. Crowd pushes to the exhibition. Stand "Büssing nag", trailer, tractor, alloy construction "Evening Palace". Shoe with spring heel, vases. People at the tour through the exhibition.
03. West-Germany: Germany as a reliable trade partner Hamburg harbour (settings). Oil rig. Various assignments in the port such as the delete of the ships. Car train. Container. Boat trip on the Rhine. Seen the Rhine from Bonn government district. State visit by Anwar Sadat. Sadat and Helmut Schmidt. Helmut Schmidt with other State guests. Ministry of Foreign Affairs (Interior): Hans-Dietrich Genscher signed an agreement. Smoking chimneys. Iron foundry. Red-hot iron. Mounting tape. Man working on the band. Welder. Workers are out of work. Hannover-Messe shots. Negotiations. Hanover Trade fair. Power plant generators are manufactured.
Hannover Messe 77 camera: Rahim before 30 years: Lower Saxony-show the Federal Republic of Germany as a reliable trading partner camera: Pahl at the beginning and end of total length
This economy: On a square mile everything that has the world Bang's industry and names in the investment goods - pushed. Technical spectacle for the crowd, billionaire sales market for machines of all kinds. For the 31st time, invited the Hannover Fair. There were visitors from 90 countries. Federal President Scheel appealed to the industrialized countries, stronger than so far by investments to help developing countries. At the booth of the Krupp company, he then the Beitz, the Chairman of the Board and Chief Executive Officer the foreign projects of the group learn about Petry. A system exhibition under the title "from the raw material to the product" showed where opportunities lie of German industry on the world market: in the development of sophisticated technologies for the use of raw materials. For example, Systems for drinking.
Sober realism dominated the fair climate, of the economic optimism, also the last industry took farewell. In the doldrums of the global investment the manufacturer renounced the development of new more expensive technologies. New on the edge was to visit however. The solar technology is now available in the private confines of useful: watches, which obtain their power from sunlight. They had world premiere in Hannover. New even for the electronic computing devices. The range of the calculator has become even wider. This German company advertises with an attractive design and two-year warranty.
Meanwhile, electronic calculator offered for almost all professions. Also in the school, they are on the rise. The mass use of school computers is easy with this new-charger of set of classes. A Super flat calculator presented itself as a fair surprise. It fits in every pocket and has a service life of 2,000 hours.
The development trend of transportation and maintenance equipment is: more power and comfort. This new suction Sweeper got the official praise of the trade associations. A gentle Turbo-Jet for sensitive ears: this new engine lawn mower is the quietest on the market.
Mobile maintenance columns for the municipal sector: Universal machines which guarantee clean and comfortable working with a variety of easy-to-assemble equipment.
The far largest manufacturer of air-cooled diesel engines - engines from 3 1,440 HP up to showed a system show. To make it more vivid presentation motto "Power - taxes - move", the company settled invade a spectacular stunt. She built a landscape on a scale of 1 to 20 and sent 50 small model aircraft demonstration ride for the diverse uses of built-in motors.
Meanwhile, the world fair for the industry has become 30 years old. in 1947 she started as a modest showcase the West this archive: (original sound 1947) Hannover for the first time an export fair performs, that is for the overall economy of the Western zones of paramount importance. A former armaments factory in the Laatzen of suburb of was transformed into the exhibition grounds. Dr. Erich Köhler opened after introductory words of greeting by the Allied and German authorities, the President of the two zone economic Office, the fair, which he described as the showcase of West Germany.
Dr. Köhler: "may an important step forward for the reintegration of the German economy into the world economy be because this export exhibition a certificate of German economic prowess and-wollens.
The attendance of at mass is unusually strong. Abroad has sent many thousands of interested parties. Almost all European countries, the United States and South America are represented with strong delegations, a tour through the fairgrounds gives impressive proof of the again beginning performance of the German industry. The products of over 1300 exhibitors demonstrate that the concept of quality "Made in Germany" again has its validity. Also, the versatility of the offer catches the eye. All sectors are represented. The ALU Palace is one of the many attractions of the fair. With its 1300 seat bursting, he is the first portable alloy Theater in the world. In addition to the major products of technology, also the small arabesques of fashion are not forgotten. For example the springy shoe heel has been shown as an amusing attempt. Whether he will probably make fashion? The first 5 days of the exhibition brought export orders amounting to 3 3/4 million dollars. Domestic sales reached nearly 200 million marks in the same period. So is export Messe Hannover according to Dr. Koehler's a practical answer to the call of the Marshall plan, according to the summary of the economic forces in Europe.
This report: Hannover is the central hub for the Exportguter of the German economy the showcase of the German industry, Hamburg. The port from which traditional Hanseatic League still claim he was Germany's gateway to the world, lives that the Federal Republic is forced, almost to export any price. Each 5 Federal workplace is directly or indirectly dependent on the export. But also of import is vital. The Federal Republic is an a country dependent on the constant flow of natural products and natural resources.
The Bonn Government is one of the spokesmen of a reasonable balance of interests with the raw materials and developing countries. The German development aid has in addition to its humanitarian aspect also self-serving motives: to consolidate the sales opportunities for dei own industrial products and to improve. The billion loans to ailing neighbouring countries pursue the same purpose. As economically healthy countries are the best i.e. kaufstärksten trading partners.
High technological standard and the power of the German industry have so far prevented the world recession fully hit by German export. However complain many industries over a sharp decline in sales. The German economy has the highest unit wage costs of the world to cope with now, a burden in the international competition. On the other hand, high wages and permitted have contributed significantly to the social peace in the country. An asset, especially for the export sector is the Federal Republic still strike poorest countries of Vitus. When foreign customers on the Hanover fair place orders, then also for this reason, because they showed that German firms usually on time and reliably deliver. Mostly everything is together the rash: punctuality. Power, experience, and flexibility of the German companies. As with this large order of Arab Ölscheichtums 4 power plant generators. The conditions of tender - tropical fitness, unusually large diameter of turbine, quick delivery - could meet in the competition with foreign companies only Siemens Berlin. In the summer, the generators in the desert will generate electricity.
